A digital marketing strategist is a professional who develops and executes digital marketing campaigns to achieve specific business goals. They work with a variety of digital marketing channels, such as search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, content marketing, and email marketing.

Digital marketing strategists play a vital role in helping businesses reach their target audience online and achieve their marketing goals. They are responsible for developing and implementing a comprehensive digital marketing strategy that aligns with the business's overall business goals.